How OTT PLATFORMS are Revamping Viewing Experience

Today, the OTT market has undoubtedly transformed the entertainment landscape, leveraging the growing demand for on-demand, internet-based streaming services. As technological advances and accessibility of the internet spreads its wings, OTT platforms offer a wide variety of content directly to users, bypassing traditional broadcasting channels like cable and satellite. So to say, this shift has been largely driven by changing consumer preferences, especially among younger audiences who value the convenience, personalization, and flexibility OTT services provide.