Chinese Wok Launches 'Chinese Bole Toh, Chinese Wok' to Woo India

Chinese Wok, India’s favorite homegrown Desi Chinese quick-service restaurant, just kicked off a fun and lively campaign called Chinese Bole Toh, Chinese Wok.

The goal is to make sure every time someone craves Desi Chinese, they think of Chinese Wok, especially during the festive season when food and celebrations go hand in hand.

The campaign features a series of short, humorous videos that capture those everyday moments when people mix up names of Chinese food spots.

With a clever and relatable storyline, each video wraps up with the catchy tagline, Chinese Bole Toh, Chinese Wok, making it hard to forget the brand.

These lighthearted ads blend humor with the authentic vibe of India’s love for Desi Chinese, positioning Chinese Wok as the top choice for satisfying those cravings.

• Chinese Wok’s New Campaign ‘Chinese Bole Toh, Chinese Wok’ Celebrates India’s Love for Desi Chinese
• Chinese Wok Launches Festive Campaign to Reinforce Its Spot as India’s Favorite Desi Chinese Brand
• ‘Chinese Bole Toh, Chinese Wok’: Fun New Campaign Aims to Make the Brand Synonymous with Desi Chinese Cravings

You’ll see these ads popping up everywhere—on streaming platforms, social media, and even during big cricket matches, perfect timing for when India’s glued to their screens. But the campaign isn’t just about videos. Chinese Wok is teaming up with influencers, creating cool augmented reality experiences in stores, launching social media challenges, and partnering on cultural events to keep the buzz going, especially with younger foodies who love interactive content.

Aayush Madhusudan Agrawal, the founder of Lenexis Foodworks, which runs Chinese Wok, shared, “Chinese Wok has become synonymous with India’s love for Desi Chinese over the past decade. With Chinese Bole Toh, Chinese Wok, we’re not just launching a campaign; we’re claiming a cultural moment that will define how India remembers this category for years to come.”

Vikas Iyer, the marketing head, added, “Great brands own cultural cues. This campaign positions Chinese Wok as the instinctive choice whenever India craves Chinese food.”

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With over 100 locations across India, Chinese Wok is already a leader in the Desi Chinese scene. This campaign is set to make it a household name, sparking joy and cravings among food lovers everywhere.