Zomato's Campaign Honors Para-Athlete's Unstoppable Spirit

Zomato, India’s go-to food delivery app, just dropped a heartfelt campaign called “Fuel Your Hustle,” shining a light on the incredible grit of Indian para-athletes like Rinku Hooda, Hokato Sema, Pranav Soorma, Simran Sharma, Praveen Kumar, Preethi Pal, and Yogesh Kathuniya.

These athletes have faced huge challenges and still come out on top, and Zomato’s telling their stories through a mix of short films, billboards, print ads, and social media posts that hit you right in the feels.

The campaign’s big idea is simple: it’s not just talent that makes these athletes shine—it’s their never-give-up attitude.

The films zoom in on real moments from their lives—think sweaty training sessions, personal struggles, and those hard-earned victories that make you want to cheer.

• Zomato’s “Fuel Your Hustle” Spotlights India’s Para-Athletes
• Inspiring New Zomato Campaign Honors Para-Sports Champions
• Zomato Celebrates Grit and Glory of Indian Para-Athletes

You’ll see Hooda nailing his javelin throws or Sharma speeding down the track, showing what it means to keep pushing no matter what. Paired with bold outdoor ads and catchy online content, Zomato’s making sure these stories inspire everyone who sees them.

“We’re all about celebrating people who keep going, no matter the odds,” said Sahibjeet Singh Sawhney, Zomato’s marketing chief. “These para-athletes embody the spirit of never giving up, a value we cherish at Zomato. We want to inspire a new generation to keep pushing forward, no matter the obstacles.” This isn’t Zomato’s first rodeo—the campaign builds on their earlier “Fuel Your Hustle” ads featuring stars like Shah Rukh Khan and Mary Kom, keeping that same vibe of cheering for the underdog.

With India buzzing about para-sports lately, the campaign’s already getting tons of love online. People on social media are raving about Zomato for giving these athletes the spotlight they deserve. Mixing raw emotion with their playful brand style, Zomato’s proving they’re not just about delivering food—they’re about serving up stories that hit home.

Also Read: AJIO & HSBC India Launch Exclusive Fashion Perks for Cardholders

As “Fuel Your Hustle” spreads, it’s a reminder that greatness comes from sticking with it. It’s got people across India fired up to keep hustling toward their own goals, one step at a time.