AJIO & HSBC India Launch Exclusive Fashion Perks for Cardholders

AJIO, Reliance Retail’s popular online fashion platform, has teamed up with HSBC India to bring something special for HSBC credit and debit cardholders: a set of exclusive fashion benefits called “Fashion-First Perks.”

This exciting partnership introduces three unique digital storefronts designed to suit every kind of shopper, from trendsetters to luxury lovers.

The three new storefronts are HSBC TRNDin on AJIO, HSBC Vault on AJIO Luxe, and HSBC HAUL HUB on AJIOGram. HSBC TRNDin offers fresh, seasonal styles, including clothes, sneakers, and accessories perfect for festivals or everyday flair.

HSBC Vault is all about luxury, giving cardholders access to top global brands with flexible payment options for big-ticket items. Meanwhile, HSBC HAUL HUB is made for Gen Z, featuring trendy drops, limited-edition sneakers, and fun, interactive shopping experiences.

• AJIO & HSBC India Unveil Exclusive “Fashion-First Perks” for Cardholders
• HSBC TRNDin, Vault & HAUL HUB Launch on AJIO with Unique Fashion Rewards
• Tara Sutaria Leads AJIO-HSBC Fashion Perks Campaign for Luxury & Gen Z Shoppers

HSBC cardholders get more than just discounts. They’ll enjoy early access to festive collections, exclusive deals, and cool rewards like concert tickets. "We're not just selling clothes; we're curating lifestyles," said an AJIO spokesperson. "This tie-up with HSBC layers in meaningful perks, creating a fashion-meets-lifestyle ecosystem that lets India shop, celebrate, and express itself like never before."

Sandeep Batra, Head of International Wealth and Premier Banking at HSBC India, added, "This isn't merely about transactions—it's about empowering customers with choices that mirror their unique aspirations. From diverse fashion portfolios to tailored rewards and seamless payments, we're making every purchase exceptional and opening doors to endless opportunities."

The launch kicked off with a glamorous event in Mumbai, featuring actor Tara Sutaria as the campaign’s ambassador. She starred in two stylish ad films and dazzled as the showstopper at a fashion show highlighting the new collections. The event was packed with celebrities, influencers, and stars, all buzzing about the new storefronts.

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With India’s online fashion market expected to reach $30 billion by 2027, this partnership comes at the perfect time. As shoppers look for personalized, rewarding experiences, AJIO and HSBC are combining AJIO’s huge range of over 1,000 brands with HSBC’s millions of cardholders to make shopping more exciting. From festive Diwali looks to exclusive luxury finds, HSBC cardholders are in for a treat—turning every purchase into a stylish adventure.