WPP Launches WPP Open Pro: AI Marketing Platform for All Brands

WPP, one of the biggest names in advertising, just rolled out WPP Open Pro, a new version of its AI-powered marketing platform. This isn’t just an upgrade — it’s a game-changer.

Now, any brand, whether a small startup or a global giant, can plan, create, and launch full marketing campaigns on their own, using the same smart tools that WPP’s top clients rely on. While the original WPP Open stays at the heart of the company’s expert-led services, the Pro version opens the door wide for everyone else.

Here’s what it does in simple terms: First, you can plan smarter. The platform uses AI to dig into WPP’s huge pool of data — their own insights, partner info, and industry trends — to help you understand your audience and outsmart competitors fast.

• WPP Launches Open Pro: AI Marketing Platform for Brands of All Sizes
• WPP Unveils AI Tool Empowering Businesses to Create and Launch Campaigns Fast
• WPP Open Pro Brings Pro-Level AI Marketing Power to Every Brand

Then, you can create content quickly. Need ads for Instagram, YouTube, or billboards? It generates on-brand versions in seconds, all while keeping your look and message consistent. Finally, you can launch with ease — publish directly to major platforms or, if you’re a WPP Media client, hand it off to their team for extra polish.

“Technology is reshaping marketing, and WPP is leading the change,” said CEO Cindy Rose. “WPP Open Pro puts our AI advantage directly into the hands of more brands, transforming how marketing is delivered and expanding our addressable market.”

Also Read: DriveX Unveils Diwali Campaign: 'Ride Back Home' Honors Family

Chief Technology Officer Stephan Pretorius emphasized differentiation: “Unlike fragmented AI tools, WPP Open Pro delivers end-to-end campaign implementation with outcomes, not just assets. It’s built for global compliance, performance optimization, and agility—ideal for enterprise teams and emerging brands alike.”