DriveX Unveils Diwali Campaign: 'Ride Back Home' Honors Family
DriveX, the country’s top two-wheeler rental service, has rolled out a touching campaign called "Ride Back Home."
It’s all about the joy of reuniting with family during the festival, capturing the spirit of those who travel long distances to be with loved ones, despite busy schedules or tough journeys.
At its core, "Ride Back Home" reframes Diwali gifting not as lavish exchanges but as meaningful journeys. DriveX portrays the humble two-wheeler as a symbol of resilience, transforming grueling commutes into heartfelt returns.
"Diwali is about more than lights and gifts—it's about moments of connection," said Vipin Yadav, Head of Marketing at DriveX. "With 'Ride Back Home,' we wanted to celebrate those who travel distances, often sacrificing their own comfort, to bring happiness to their loved ones".
At DriveX, we believe every ride has a story, and this Diwali, we're proud to celebrate the ones that lead us back to where we belong—'home'."
- DriveX Launches Heartwarming ‘Ride Back Home’ Diwali Campaign to Celebrate Family Reunions
- #LightUpWithDriveX: Two-Wheeler Rental Service Honors Festive Journeys with Scooter Giveaway
- DriveX’s Diwali Campaign Highlights Affordable, Reliable Two-Wheelers for Travelers Returning Home
For many, Diwali means juggling work and the longing for home-cooked meals and family laughter. Narain Karthikeyan, DriveX Director and former Formula One driver, shared, "Every year, as Diwali draws near, so many of us wish to head home but are held back by expensive tickets or demanding work schedules. With 'Ride Back Home,' we wanted to remind people that sometimes all it takes is two wheels and a bit of determination to bridge that distance. At DriveX, we've always believed mobility has the power to connect hearts, and this campaign is our way of celebrating that bond and helping more people make it home this festive season."
A highlight of the campaign is the "#LightUpWithDriveX" challenge. People can nominate someone special—like a hardworking parent, kind coworker, or community helper—by sharing a one-line reason on social media, tagging DriveX, and using the hashtag. One winner will receive a brand-new DriveX TVS Jupiter scooter worth ₹85,000, a perfect nod to the campaign’s focus on meaningful gestures over flashy gifts.
Running through October 31, the campaign ties into DriveX’s mission to make urban travel affordable and eco-friendly, serving over a million riders in major cities. With emotional storytelling and a fun social media challenge, "Ride Back Home" highlights DriveX’s reliable service while spreading gratitude during the festive season.
Also Read: McCain Foods Debuts 'Jugalbandi' Diwali Campaign with Usha Uthup
As Diwali brings families together, DriveX reminds us that the real magic is in the journey home. To nominate someone or book a ride, check out DriveX’s app or website. With India’s two-wheeler market expected to grow 10% this festive season, according to industry estimates, DriveX’s campaign hits the road at just the right time.
🍪 Do you like Cookies?
We use cookies to ensure you get the best experience on our website. Read more...