Warner Music India's Divo Launches Loopd to Empower Independent Artists

Divo Music, part of Warner Music India, just launched Loopd, a new label focused on supporting India’s independent artists.

With Warner Music Group’s global resources behind it, Loopd aims to help musicians share their unique voices with the world while keeping full creative control.

India’s music scene is booming, especially outside the usual Bollywood hits, thanks to streaming platforms and changing tastes.

Loopd is stepping in to boost this trend by promoting fresh, original music that doesn’t fit the mainstream mold.

Shahir Muneer, Divo’s Founder and Director, put it simply: “Loopd is built with artists at its heart. We want to empower independent musicians with resources, visibility, and global reach, while letting them stay true to their creativity. This is about building a movement, not just a label.”

• Warner Music India’s Divo launches Loopd to champion independent artists and original music in India
• Loopd empowers indie musicians with global reach, creative freedom, and industry resources
• New label Loopd debuts with Adhithya RK’s “Nizhal,” spotlighting India’s rising independent talent

Jay Mehta, Managing Director of Warner Music India & SAARC, echoed this excitement: “Loopd strengthens our commitment to India’s diverse music culture. Independent and regional voices are shaping the future, and with this label, we’re creating a platform that celebrates originality while connecting artists to global audiences.”

Loopd hit the ground running with its first release, “Nizhal,” by Adhithya RK, which got a big shout-out from Malayalam superstar Mohanlal. The label has more in store, with upcoming tracks like “Parota and Beef” by Tuhin, “Prema” by Junaid Kumar, “Hiraaya” by Samuel Paul, and “Peraasaye” by Pradeep Kumar. These songs show Loopd’s commitment to showcasing new talent across different styles.

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Since Warner Music Group took a majority stake in Divo in 2023, the company has grown its presence in South India’s Tamil, Kannada, Malayalam, and Telugu music markets. Loopd taps into Divo’s strong distribution network and Warner’s global reach to give independent artists a real shot at success. As India’s music scene keeps evolving, Loopd is ready to shake up the indie world by blending local vibes with global appeal.