Vivo's #SwitchOff Campaign Calls for Phone-Free Family Dinners

Vivo India has launched the seventh edition of its annual #SwitchOff campaign, focusing on the need for phone-free family dinners as digital distractions continue to shape everyday behaviour.

The initiative highlights how constant smartphone usage has altered shared moments at home, particularly during meals, and urges families to reclaim dinner time conversations as a space for connection and engagement.

Titled “The Loudest Dining Tables Are the Happiest,” the campaign is led by a digital video commercial (DVC) that presents two contrasting dinner settings. In the first, family members remain quiet and disengaged, absorbed in their mobile phones.

In the second, phones are kept aside, leading to family conversations, laughter, and active participation around the table. The film positions sound and interaction as signs of engagement rather than disorder, reinforcing the importance of undivided attention.

• Vivo India’s #SwitchOff campaign urges phone-free family dinners
• Vivo highlights impact of screen time on family bonding in Switch Off Study 2025
• ‘The Loudest Dining Tables Are the Happiest’ promotes mindful smartphone use

The campaign is supported by findings from the vivo Switch Off Study 2025, which examines how screen time affects family bonding. The study reports that 72% of children spend the most quality time with their parents during dinner. It also notes that 91% of children feel conversations improve when phones are not present, while 87% feel more comfortable sharing their thoughts during phone-free dinners. Additionally, 81% of parents observed stronger family connections in the absence of digital interruptions.

Commenting on the campaign, Geetaj Channana, Head of Corporate Strategy at vivo India, stated that dinner time was once a natural pause for families to reconnect, but growing screen dependency has reduced meaningful interaction. The #SwitchOff initiative aims to restore attention to these everyday moments by encouraging mindful smartphone usage.

Mayuresh Dubhashi, Chief Creative Officer at FCB Neo, said the campaign draws from familiar household experiences, where meaningful exchanges often happen over meals. By asking families to switch off their phones, the campaign brings focus back to shared family moments.

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With this edition of #SwitchOff, vivo continues to advocate responsible technology use while reinforcing the value of presence, dialogue, and connection in Indian households.