Vaani Kapoor Shines with Lukson's Sustainable Diamond Glamour

In a glittering fusion of Bollywood glamour and eco-conscious innovation, actress Vaani Kapoor has been unveiled as the brand ambassador for Lukson, a pioneering jewellery label specializing in lab-grown diamonds.

Vaani Kapoor steps into the spotlight as the new face of Lukson, a brand that's making lab-grown diamonds the go-to for everyday luxury without the guilt.

Launched in 2024 by brothers Anand and Vedant Lukhi, Lukson is shaking things up in India's jewellery world.

Backed by the 34-year track record of the JK Star Group, it's the country's first direct-to-consumer diamond brand that handles everything from making the gems to getting them to your door.

That means top-notch quality, fair prices, and a real focus on doing things right – like using lab-grown diamonds that look just as stunning as mined ones but with way less harm to the planet.

• Vaani Kapoor Shines as the New Face of Lukson’s Sustainable Lab-Grown Diamond Jewellery
• Lukson Partners with Bollywood Star Vaani Kapoor to Redefine Everyday Luxury with Eco-Friendly Diamonds
• Lab-Grown Diamonds Go Glam as Vaani Kapoor Joins Lukson’s Mission for Ethical, Affordable Jewellery

Vaani, who's charmed audiences in films like Shuddh Desi Romance and Befikre, fits right in with Lukson's vibe. She's got that mix of grace and down-to-earth charm that makes her perfect for this."Jewellery, for me, is an expression of self, and I believe it should be both beautiful and accessible," she said. "What I admire about Lukson is that its designs are minimal yet striking, sustainable yet luxurious. Partnering with them feels like wearing my values – elegant, ethical, and empowering."

This partnership couldn't come at a better time. More people in India are thinking twice about where their sparkle comes from, ditching the old-school mining drama for something smarter and kinder. Anand Lukhi, Lukson's CEO, nailed it: "Vaani represents a generation that embraces individuality while making conscious choices. Through this partnership, we aim to inspire India to see lab-grown diamonds not just as an alternative but as the future of fine jewellery." Vedant, his co-founder brother, chimed in: "She bridges tradition with modernity. Together, we want to show that diamonds can be worn every day, gifted often, and enjoyed guilt-free."

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Audience will soon see Vaani rocking Lukson's collection in holiday ads and campaigns – delicate chains, mix-and-match rings, and statement studs that let your style shine through clean, clever designs. It'll all pop up online, in stores, and on shopping sites as the brand keeps growing.