Truecaller Ads Unveils 'Truecaller Play' to Revolutionize Mobile Advertising

Truecaller Ads, the advertising arm of the global communications platform Truecaller, has launched Truecaller Play, an innovative suite of rich media advertising formats designed to transform brand engagement in a mobile-first world. This new offering aims to deliver immersive, video-led campaigns within the Truecaller app, leveraging first-party data to connect brands with high-intent audiences at scale.

• Truecaller Launches ‘Truecaller Play’ to Elevate Mobile Ad Engagement
• Truecaller Play Debuts with Rich Media Ads for 450M+ Global Users
• Truecaller Unveils Video-Driven Ad Suite to Transform Mobile Branding

Truecaller Play builds on the success of existing tools like Roadblock and Truecaller Masthead, introducing custom rich media formats and a native user experience. According to Hemant Arora, Vice President of Global Ad Sales Business at Truecaller, the platform prioritizes trust and utility, enabling brands to engage users during moments of genuine focus. “With Truecaller Play, we’re offering brands a unique opportunity to connect meaningfully without the clutter of competing messages,” Arora stated. The suite also provides in-house creative support and precision targeting to ensure impactful campaigns.

The launch comes as Truecaller continues to expand its advertising portfolio, balancing user experience with revenue generation. The app, known for its caller ID and spam-blocking capabilities, has over 450 million monthly active users, making it a prime platform for advertisers. Truecaller Play is designed to create interactive ad experiences that resonate with users, enhancing brand visibility while maintaining the app’s core utility.

Industry experts see this as a strategic move in the evolving digital advertising landscape. With mobile attention increasingly fragmented, Truecaller Play offers a focused space for brands to stand out. The platform’s use of first-party data ensures precise audience targeting, aligning with Truecaller’s commitment to privacy and trust.

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As Truecaller Ads continues to innovate, Truecaller Play positions the company as a leader in mobile advertising, offering brands a powerful tool to engage consumers effectively. The suite is now live within the Truecaller app in India, with plans for a global rollout in the coming months.