Third Wave Coffee Rolls Out New Boba Drinks to Win Over Gen Z

Bengaluru’s Third Wave Coffee, a go-to spot for craft coffee lovers, is jumping on the boba bandwagon to appeal to Gen Z’s adventurous tastes. The premium coffee chain first tested the waters with its “Bobbles” lineup in May 2025, rolling out boba-infused cold brews, lemonades, and iced teas in fun flavors like Mango Passionfruit, Cranberry Hibiscus, and Lychee Jasmine as part of its summer menu. The response was so strong that Third Wave has now doubled down with an expanded range of boba drinks aimed squarely at India’s younger crowd.

The new menu features eye-catching options like Taro Bobble Tea, a creamy, purple-hued drink with a sweet kick; Thai Bobble Tea, blending milky and spiced flavors; Original Bobble Tea, a classic creamy choice; and Vanilla Bobble Tea, pairing soft vanilla with chewy boba pearls. For those craving fruity vibes, there are Fruit Bobbles in Peach-Grapefruit and Grapefruit-Strawberry combos, plus Matcha Bobbles in Strawberry and Vanilla varieties. These colorful, Instagram-ready drinks are designed to grab the attention of Gen Z, who love bold and shareable experiences.

• Third Wave Coffee Launches New Boba Menu to Attract Gen Z in India
• From Taro to Matcha: Third Wave Coffee Expands Boba Lineup for Trendy Sippers
• Third Wave Coffee Bets on Bubble Tea Craze with Colorful Bobbles for Gen Z

“During summer, we noticed consumers loved the texture of Bubble Tea,” said Anirudh Sharma, co-founder of Third Wave Coffee. The brand’s goal is to keep customers coming in even after the usual coffee hours taper off around 6 PM. “Boba allows us to extend our relevance without diluting our core,” Sharma added. This move taps into India’s booming café scene, where young, trend-savvy consumers are driving demand for unique drinks.

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With the global bubble tea market expected to hit USD 5.02 billion by 2033, Third Wave’s boba expansion is a smart play to stand out in the crowded quick-service restaurant space. By mixing creativity with flavors that resonate locally, the brand is brewing up a recipe to keep Gen Z hooked.