Sunfeast Dark Fantasy's New Ad with SRK Brings Sweet Surprises to Tiffins

Sunfeast Dark Fantasy has launched a new ad featuring Bollywood superstar Shah Rukh Khan, continuing its popular ‘Har Dil Ki Sweet Ending’ campaign. 

Created by FCB Ulka, the ad introduces a fresh idea: ‘Har Tiffin Ki Sweet Ending.’

It taps into a simple observation—while meals often end with dessert, tiffins usually don’t get the same sweet touch. 

The ad tells a charming, everyday story of a father and son sneaking a Dark Fantasy cookie into their tiffin, only to find out the mom already beat them to it.

This lighthearted moment captures the warmth, fun, and connection that food can bring to family life.

Dark Fantasy’s Choco Fills, with their gooey chocolate center and handy packaging, are pitched as the perfect treat for kids’ lunchboxes and adults’ work meals alike.

• Shah Rukh Khan Stars in Sunfeast Dark Fantasy’s New Tiffin-Themed Ad
• Sunfeast Dark Fantasy Brings Sweet Endings to Tiffins with SRK
• New SRK Ad Highlights Sunfeast Dark Fantasy Choco Fills as Tiffin Treats

Ali Harris Shere, COO of ITC’s Biscuits & Cakes Cluster, Foods Division, shared his excitement: “At Sunfeast Dark Fantasy, we’re always looking for meaningful ways to bring indulgence into everyday moments. This film brings the relatable truth of tiffins missing a sweet ending to life in a charming, playful way, with Shah Rukh Khan embodying this endearing story.”

Shah Rukh Khan himself was thrilled about the project, saying, “There’s something timeless about the joy of a sweet surprise in your tiffin. This film was a delight to shoot—it’s fun, warm, and celebrates those small but special family moments we all cherish. And, of course, working with Dark Fantasy means indulging in the treat myself!”

Suchitra Gahlot, National Creative Director at FCB Ulka, explained the approach: “Our creative approach turned a simple mealtime habit into an emotional, relatable story. The father-son duo, their mischievous plan, and the intuitive mom celebrate modern family dynamics and indulgence—what Dark Fantasy stands for.”

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This campaign highlights Sunfeast Dark Fantasy’s knack for turning ordinary moments into something delightful, with Shah Rukh Khan’s star power making it all the more memorable.