Medimix Unveils New TVC with Amruta Khanvilkar and Kinjal Rajpriya

Medimix, a leading Ayurvedic skincare brand under Cholayil Private Limited, has launched a vibrant new television commercial (TVC) featuring Marathi cinema icon Amruta Khanvilkar and renowned Gujarati actress Kinjal Rajpriya.

This campaign strengthens Medimix’s commitment to hyperlocal storytelling, blending cultural authenticity with the brand’s legacy of natural skincare solutions.

In the ad, Amruta is a confident woman who swears by Ayurveda to keep her skin glowing and healthy. Meanwhile, Kinjal plays someone like us, juggling daily skin struggles—think pollution, dryness, or irritation.

The ad spotlights Medimix’s famous 18-herb formula, which tackles everything from pimples to dullness, perfectly tying into their “SkinFit” idea that mixes old-school wisdom with what we need today. It’s no wonder Medimix is huge in Maharashtra, with a 45% share in natural skincare, and growing fast in Gujarat.

• Medimix Launches New TVC with Amruta Khanvilkar and Kinjal Rajpriya
• Medimix’s New Ad Champions Ayurvedic Skincare with Regional Stars
• Amruta and Kinjal Star in Medimix’s Hyperlocal TVC Celebrating Natural Beauty

Amruta shared, “Medimix was always in my home growing up. Being part of this ad feels so personal—I really trust their natural, gentle approach.” Kinjal chimed in, “Medimix’s Ayurvedic recipes just click with people today. I’m so excited to rep it in Gujarat.”

This ad is Medimix’s way of getting super local, using stars who feel like they’re one of us to connect with fans in key regions. Anupam Katheriya, CEO of Cholayil Private Limited, said, “Amruta and Kinjal totally get what Medimix is about. Their realness helps us feel closer to our customers.”

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With soaps, handwashes, bodywashes, and facewashes in their lineup, Medimix is all about keeping wellness natural. This ad is a big deal, celebrating their 50-year legacy while speaking to today’s crowd who want skincare that’s real and effective. By mixing cultural heart with fresh products, Medimix is spreading the love for natural beauty all over India.