Star-Led Rungta Steel TVC Brings SRK, Alia and Ranbir Together

Rungta Steel has unveiled a new television commercial (TVC) featuring Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor, marking a rare collaboration of three leading Bollywood actors in a single advertising campaign.

The TVC aims to reinforce the brand’s positioning around strength, reliability, and durable construction, using a familiar domestic setting and recognisable on-screen personas to connect with viewers.

The film is set inside a bustling household where light-hearted chaos unfolds. Everyday objects shake and shift as the characters move about, but one central pillar remains unmoved.

This pillar serves as a visual metaphor for the strength of Rungta Steel TMT bars. The narrative uses humour rather than overt technical claims to communicate the brand message, making the ad accessible to a wide audience.

• Rungta Steel launches high-impact TVC starring Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor.
• Star-led Rungta Steel ad uses humour to spotlight strength, durability, and safe home construction.
• Bollywood trio collaboration boosts Rungta Steel’s brand visibility in the competitive steel market

Each actor appears in a role inspired by recent popular performances. Shah Rukh Khan channels a rugged, authoritative presence reminiscent of his Jawan character, while Ranbir Kapoor draws on elements associated with his Brahmastra persona. Alia Bhatt brings a grounded, assertive tone, echoing her role in Rocky Aur Rani Kii Prem Kahaani, and ultimately steers the scene back to order. The interaction between the three forms the backbone of the storyline and adds recall value to the Rungta Steel ad.

The commercial concludes with a clear emphasis on strong foundations and home safety, linking the unmoving pillar to the importance of using quality steel in residential construction. Without resorting to technical jargon, the ad underscores the idea that a house’s security depends on the materials used beneath the surface.

The campaign has gained traction across social media platforms, with viewers discussing the unusual casting choice and the scale of the brand film. Industry observers note that bringing together three A-list actors signals Rungta Steel’s marketing strategy to strengthen brand visibility in a competitive steel industry market.

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According to the company, the TVC is part of a broader effort to communicate trust, consistency, and long-term durability to homeowners and builders.