Starbucks Marks Holidays With Warm Cups & Small Moments

Starbucks has launched its latest holiday campaign, centred on everyday rituals, seasonal beverages, and moments of connection that define the festive period.

The campaign positions the brand’s holiday experience around familiarity and shared time, rather than spectacle, focusing on how small, repeated moments form lasting memories.

The initiative highlights Starbucks’ long-standing holiday cues, including its red cups, limited-time festive drinks, and in-store atmosphere.

Through the campaign, the brand draws attention to how customers engage with these elements during winter—meeting friends, taking short breaks, or carrying a warm cup through busy days.

The narrative underscores the role of routine and comfort during the holidays, aligning the brand with personal traditions.

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A central feature of the campaign is an animated holiday film that uses hand-drawn visuals to tell a simple story of companionship. The film follows illustrated characters travelling across a winter setting, using the red cup as a recurring visual anchor. The animation style and pacing are intentionally understated, reinforcing the theme of closeness and continuity rather than dramatic storytelling.

Music plays a supporting role, with a familiar track used to complement the film’s sense of movement and togetherness. The combination of illustration, sound, and minimal dialogue allows the message to remain clear without relying on overt festive imagery.

Beyond film, the campaign extends into outdoor and digital spaces, with visuals adapted for public installations and online platforms. These executions mirror the hand-drawn style of the main film, creating consistency across touchpoints and reinforcing brand recognition during the holiday season.

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With this campaign, Starbucks continues its approach of linking the brand to everyday experiences rather than one-time occasions. By focusing on warmth, routine, and shared presence, the company positions its holiday offerings as part of customers’ regular lives, reflecting how seasonal traditions are built through repetition rather than grand gestures