Ferrero Rocher Releases Year-End Digital Film with Hrithik Roshan

Ferrero Rocher has launched a new year-end digital film featuring actor Hrithik Roshan, marking its latest festive communication in India.

The campaign is designed around year-end gatherings and focuses on smaller, personal celebrations rather than large-scale festivities, aligning with evolving consumer preferences.

The film opens at an intimate house party where a close group of friends prepares for an evening together.

The setting is minimal and refined, with warm lighting and gold accents reflecting the brand’s premium identity.

The narrative progresses through a series of visual moments showing conversations, shared laughter, and a dessert table where Ferrero Rocher pralines feature naturally as part of the occasion.

• Ferrero Rocher launches year-end digital film featuring Hrithik Roshan
• New Ferrero Rocher campaign highlights intimate celebrations and togetherness
• Hrithik Roshan-led film reinforces Ferrero Rocher’s premium festive positioning

Hrithik Roshan enters the storyline as a guest at the gathering, blending seamlessly into the scene. His presence reinforces the tone of understated elegance without shifting attention away from the central theme of togetherness. The film avoids heavy dialogue, relying instead on visuals, music, and pacing to convey mood and meaning.

The chocolates are positioned as a part of shared experiences—offered to guests, enjoyed during conversations, and presented as a finishing touch to the evening. Product placement remains integrated within the narrative rather than overt, supporting the brand’s long-standing association with gifting and premium indulgence.

According to Ferrero India, the year-end period represents a time for reflection, connection, and celebration with those closest to us. The digital film aims to capture these moments and reinforce Ferrero Rocher’s role in marking meaningful occasions.

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The campaign will be distributed primarily across digital platforms, targeting audiences during the peak festive and year-end season. With this release, Ferrero Rocher continues its strategy of pairing cinematic storytelling with familiar faces to maintain relevance and strengthen its premium positioning in the Indian confectionery market