MS Dhoni Stars as Coach in EMotorad's New Campaign for Smarter Family Mobility

EMotorad, a top e-cycle brand, just dropped a fresh ad campaign starring MS Dhoni, who steps into the role of a coach encouraging Indian families to choose safer, smarter ways for their kids to get around.

The ad, speaks directly to parents, showing how EMotorad’s e-cycles are perfect for kids heading to school, tuition, or after-school activities.

In the ad, Dhoni plays a down-to-earth coach, nudging parents to think about safe, eco-friendly, and budget-friendly options for their kids’ daily commutes.  The campaign ties into EMotorad’s motto of “e-cycles for every ride,” making it clear that e-cycles are a practical choice for busy urban families.

As a dad himself, Dhoni connects with viewers, saying, “As a father, I want what’s best for my daughter—safety, independence, and a better future.

EMotorad gives me confidence that we’re making the right call for her commutes and the planet she’ll grow up in.”

• MS Dhoni champions safer school commutes with EMotorad’s family-focused e-cycle campaign
• EMotorad and Dhoni promote eco-friendly, affordable e-cycles for kids’ daily travel
• Dhoni’s new EMotorad ad inspires parents to choose smart, sustainable rides for children

This is the fourth time EMotorad has teamed up with Dhoni. Unlike their earlier ads, which focused on performance and lifestyle, this one zooms in on everyday convenience and giving parents peace of mind. Kunal Gupta, EMotorad’s co-founder and CEO, shared, “As a father, I want the best for my daughter—safety, independence, and a sustainable future. With EMotorad, I’m confident we’re making the right choice for their commutes and the environment they’ll inherit.”

The campaign comes as EMotorad is growing fast, now in over 250 cities across India and expecting a 60% growth spike in 2026, thanks to rising demand for urban mobility and new product innovations. With Dhoni’s star power, EMotorad is doubling down on its mission to lead India’s e-cycle market and get families to rethink how their kids travel.

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You can catch the ad on digital platforms, where it’s spreading the word about sustainable commuting and appealing to parents looking for practical solutions for their kids’ daily rides.