Sony Pictures Networks India to Debut New Movie Channel on May 1

Sony Pictures Networks India (SPNI) is expanding its presence in the Hindi movie broadcast space with the launch of Sony MAX 1, a new channel designed to improve the movie experience for linear TV audiences across India.

Sony MAX 1 has joined SPNI's Hindi movie cluster, alongside Sony MAX and Sony MAX 2.

Carrying the brand promise "Filmon ka aisa chaska, jo dekhe hakka bakka", the channel presents a mix of films curated to engage and entertain. Sony MAX 1 is set to launch on May 1, 2025, across DTH and cable platforms, and will become a destination for Hindi movie viewers.

Based on the idea that films bring people together, Sony MAX 1 simplifies selection by offering a diverse lineup. The channel offers a viewing experience that combines broad reach with storytelling, featuring Bollywood and regional films, as well as cult favorites and Hindi-dubbed Hollywood releases.

Sony MAX 1 aims to engage every family member, regardless of whether they prefer action, drama, or old favorites. It provides a format that is similar to Indian households, with stories shared and emotions at the center.

Tushar Shah, CMO and Business Head - Movies, Regional, and Infotainment Channels, Sony Pictures Networks India (SPNI), "With a history of building brands and a thorough understanding of audience preferences, the release of Sony MAX 1 is a significant step forward as we expand our Hindi Movies Cluster. The channel is preparing to provide a curated movie-viewing experience on linear television that is relevant to today's viewer, rooted in family sensibilities, and designed to delight."