Smirnoff Unveils Vibrant New Flavors for Indian Market

Smirnoff - the world famous vodka brand has introduced three new and interesting variants just to suit the Indian consumer palate- Minty Jamun, Mirchi Mango and Zesty Lime.

These tastes have now made their way into Karnataka, Uttar Pradesh, Haryana, and Maharashtra, which will hopefully bring forth the tastes of the contemporary India that is so multifarious and nostalgic at the same time.

The new range, introduced under the brand’s “Flavour is a Vibe” campaign, is designed to resonate with India’s dynamic, social, and flavor-loving audience.

“With Minty Jamun, Mirchi Mango, and Zesty Lime, we’re not just offering new flavors; we’re creating moments of discovery that are vibrant, social, and rooted in today’s cultural codes,” said Ruchira Jaitly, Chief Marketing Officer at Diageo India (USL).

The campaign emphasizes freedom, fun, and community, encouraging consumers to explore taste in their own way.

• Smirnoff Launches Minty Jamun, Mirchi Mango & Zesty Lime Flavors Tailored for Indian Tastebuds
• Smirnoff’s ‘Flavour is a Vibe’ Campaign Brings Bold New Vodka Variants to Indian Market
• Diageo India Unveils Local-Inspired Smirnoff Flavors to Capture India’s Evolving Cocktail Culture

Minty Jamun is jamun mixed with fresh mint to give an old-school sweet taste with a fresh maryo to add some old memories without making it an old-cliche. Mirchi Mango has a strong balance of sweet mango and a spicy touch which are ideal to give some power to a margarita. The simple tanginess of Zesty Lime makes it perfect at group gatherings, and can be used in place of other bottled bases such as a soda pitcher cocktail. The flavors are tailored to different tastes with cocktail lovers to anyone who just wanted a casual refreshing drink.

The launch leverages on the changing beverage culture in India as people are now more receptive to the consumption of strong and local flavors. The new variants of Smirnoff are not only made to suit the cocktail tinkerer but also the social wanderer hipster who does not miss a beat at any moment. The brand also intends to be more widely available throughout India within the next few months with the aim of enhancing the level of its presence in the burgeoning spirits market of India.

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Through this launch, Smirnoff is once again delivering innovation with the fusion of world knowledge and local palates to give Indian consumers the memorable drinking experience.