Siddharth Dhabade Appoints Lemma as Chief Business Officer

An emerging omnichannel platform for new age media, Lemma, announces the joining of Siddharth Dabhade as chief business officer, performance business. In this role, Dabhade will drive the expansion of Lemma's innovative outcome centric ooh solution, across markets. He comes with a very strong and proven background in business developing and leadership. He will be focusing on new market opportunities while making a significant contribution to Lemma's revenue.

Prior to working with Lemma, Siddharth was with MIQ, where he successfully created and scaled the company's commercial business in India and China. Heading towards around 24 years of experience, he has been a part of the leadership team across some of the major industry players such as IBM, Microsoft, Google, and Criteo. At Google, he was responsible for the Travel business in India and at Criteo, he was the Managing Director for India's operation along with being part of the APAC leadership team.

He has vast experience in P&L management, technology, business development, customer relations, and strategic advisory. His deep expertise will be instrumental in the growth strategy and business development efforts for Integral at Lemma.

Speaking about his new role, Siddharth Dabhade stated, “As Digital Out-Of-Home (DOOH) continues to grow, it is now at the heart of omnichannel journeys, offering brands unparalleled opportunities to connect with consumers across screens and digital spaces. I’m excited to be a part of Lemma’s vision to pioneer this shift, and to lead the expansion of the new solution  as a powerful tool for outcome driven growth through outdoor media globally”

Gulab Patil, founder and CEO of Lemma said, “Siddharth’s track record of driving growth in the digital adtech and programmatic space makes him an invaluable addition to our team. With this solution we’re offering brands the next level of full-funnel performance driven by OOH, and Siddharth will be key in ensuring its success across markets. His leadership will be instrumental in capitalizing on the massive opportunities that OOH now presents in not only shaping but also driving results through a full funnel approach, from Outdoor to outcomes.”