ShemarooVerse and GMetri Partner to Launch Future Immersion AI Gaming Experience

Shemaroo Entertainment, a pioneer in the Indian entertainment sector, is thrilled to announce a ground-breaking collaboration with GMetri, a global leader in AI-powered immersive learning and gaming development. This cooperation marks the development of ShemarooVerse, Shemaroo's metaverse platform, into the field of immersive AI gaming, introducing IP-based gaming to the Web3 platform.

As part of this revolutionary initiative, ShemarooVerse has launched IP-based games that harness the power of artificial intelligence to provide fans with immersive gaming experiences in the metaverse. The launch includes games based on iconic Bollywood films owned by Shemaroo Entertainment, including Jab We Met, Golmaal, Disco Dancer, Amar Akbar Anthony, and others, giving fans a new, interactive way to engage with their favorite films and characters.  As metaverse acceptance grows, more films will be included into this interactive game environment.

Arghya Chakravarty, COO of Shemaroo Entertainment Ltd., emphasized the importance of this cooperation, saying, "At Shemaroo, we have always led the way in innovation, and ShemarooVerse, our metaverse platform, illustrates our commitment to create future-forward entertainment. By combining AI-based gaming, we hope to provide our customers with an even more compelling experience. Our relationship with GMetri is a significant step forward in redefining audience involvement with our popular films, and we are thrilled to be developing ground-breaking technologies in the immersive entertainment and gaming market in India."

Utsav Mathur, CEO of GMetri, stated on the collaboration: "We're excited to offer our FruitSalad.ai technology to ShemarooVerse, demonstrating the capabilities of our immersive learning and gaming platform. This cooperation enables us to demonstrate how our AI-powered technology can convert entertainment IP into compelling, interactive experiences. By using our experience in developing gamified, immersive 3D environments, we not only increase fan engagement but also demonstrate the applicability of our technology in a variety of industries, including corporate learning and entertainment. This cooperation with Shemaroo demonstrates our platform's versatility and efficacy in producing captivating, tailored experiences at scale."

ShemarooVerse has always been at the vanguard of digital entertainment, and GMetri's powerful AI platform FruitSalad.ai will help produce these interactive games that combine storyline and gameplay. This collaboration is poised to transform fan interaction, allowing fans to delve deeper into the worlds of their favorite characters and storylines. As ShemarooVerse evolves, this cooperation demonstrates the company's dedication to innovation and improving the digital entertainment scene, as well as GMetri's capacity to quickly deploy immersive, AI-generated content across several sectors.