Shemaroo Contentino Dominates 90% of Premium Indian Inflight Content Market

India is getting its wings through domestic and international travel, which is growing rapidly, especially for Indian passengers. Therefore, it is creating a need for associated regional content. With more than 90% share of the premium Indian content space, Shemaroo Contentino, a leading IFE company, has cashed in on the trend and is now the sole holder of the Indian market. It is transforming the in-flight entertainment experience of travelers around the world with its vast and diverse content library. Shemaroo Contentino-the brand of Shemaroo Entertainment, one of the trusted names in Indian media and entertainment with over 60 years in the industry-is always leading its way.

Shemaroo Contentino now has a global presence spanning over 130 airlines. It is among the few 'international' partners for airlines of major importance to their markets like Air India, Emirates, Qatar Airways, Singapore Airlines, and Etihad Airways. However, with an extensive content catalog, it also establishes itself as a perfect solution for the domestic airlines upholding the Indian diaspora as they serve international markets with diversified content for passengers of varying linguistic backgrounds.

Staying true to its philosophy of Bringing IFE to Life, Shemaroo Contentino offers an extensive library with over 3,000 movies, 25,000+ TV episodes, and 1,500+ music tracks and web series in more than 15 languages. Some of the recent blockbusters featured include Pathaan, Maharaja, Premalu, Nach Ga Ghuma, Jatt & Juliet 3, Toofan, Jhamkudi, and many others. The diversity and quality of Shemaroo Contentino’s content are key factors driving airlines worldwide to partner with the company to meet their passengers’ entertainment needs.

Shemaroo Contentino's success stems from its transparent business practices and steadfast dedication to quality. With over a decade's experience in the field, it has created strong and long-term relationships with leading airlines and content partners and has become their most experienced source for in-flight entertainment. Exclusive content agreements with the major production houses, streaming platforms, and TV networks allow Shemaroo Contentino to access a vast collection of blockbuster films and highly coveted shows.

"We're proud to be at the forefront of providing Indian content for inflight entertainment," says Murtuza Kagalwala, Managing Partner of Shemaroo Contentino. "Our deep understanding of the global Indian diaspora, coupled with our ability to deliver culturally resonant content, truly sets us apart. As national and international travel among Indians continues to soar, we remain committed to shaping the future of inflight entertainment. Our goal is to make every journey more enjoyable and engaging, transforming long flights into memorable experiences with the perfect movie or show just a click away."

With India's forecast for domestic air travel projected to grow by 325 million trips for Indians in 2030 and over 35 million Indians living abroad, the demand for Indian content is growing rapidly. International travel is expected to rise from 64 million trips by Indian nationals in 2023 to 160 million visits from India by 2030, with the expected increase in outbound travel spending from $42 billion to $144 billion within this time frame. All of these factors present excellent platform opportunities for Shemaroo Contentino, which is ideally positioned against the ever-growing demand with its colossally rich repository of culturally relevant content. Indian travellers venturing into new locales will only grow, and the aviation market continues to expand, thus with it the growth of need for Indian content. It ascertains Shemaroo Contentino as the first-class provider of premium entertainment.