Shah Rukh Khan, Aryan Khan, Radico Khaitan & Nikhil Kamath Unveil D’YAVOL Tequila

Bollywood superstar Shah Rukh Khan, his son Aryan Khan, liquor giant Radico Khaitan, and Zerodha co-founder Nikhil Kamath have joined forces to launch D’YAVOL Spirits, a new luxury brand kicking off with a premium tequila.

This exciting venture, announced today, aims to shake up the Indian and global spirits scene with high-quality, beautifully designed products that blend craftsmanship with modern appeal.

D’YAVOL Spirits, led by Aryan Khan’s D’YAVOL Luxury Collective, brings together Radico Khaitan’s decades of experience in making and distributing liquor with the creative flair of Shah Rukh and Aryan, plus Kamath’s knack for building successful brands.

Radico Khaitan, a big name in India’s liquor industry, is behind popular brands like Rampur Indian Single Malt, Magic Moments Vodka, and Jaisalmer Gin, and sells in over 100 countries.

• Shah Rukh Khan & Aryan Khan Team Up with Radico Khaitan, Nikhil Kamath to Launch D’YAVOL Tequila
• D’YAVOL Spirits Debuts Premium Tequila, Blending Bollywood Glamour with Liquor Industry Expertise
• Indian Luxury Spirits Brand D’YAVOL Targets Global Market with High-Quality, Stylish Tequila

The brand’s first product, a premium tequila, will hit the market soon, targeting sophisticated drinkers in India and beyond. With India’s alcohol market leaning toward premium options, D’YAVOL is set to capitalize on this trend. “We’re combining Radico’s expertise with bold ideas and fresh energy,” said Abhishek Khaitan, Radico’s Managing Director.

Shah Rukh Khan called the project “something exciting, relevant, and forward-thinking,” while Aryan Khan shared his goal to create a brand that “feels alive in today’s culture” through unique design and storytelling. Nikhil Kamath pointed out that ‘premium’ now means heritage and quality craftsmanship, which D’YAVOL aims to deliver.

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D’YAVOL Spirits plans to grow with more stylish products, unique experiences, and packaging that appeals to younger, discerning customers. By blending Radico’s production skills, D’YAVOL’s modern branding, and Kamath’s business savvy, the brand is ready to compete on the global stage. This collaboration marks a bold step for Indian spirits, combining star power, industry expertise, and smart strategy to create a brand with big global ambitions.