AB InBev, Netflix Launch Global Beer & Binge Collaboration

AB InBev, the biggest brewer in the world, and Netflix, the streaming powerhouse, have allied to join forces in a multi-year deal to provide the fans with a joyful combination of their preferred beers and must-watch content.

This partnership will launch the most thrilling campaigns, special-edition products, and online experiences that combine the happiness of a cold drink with the excitement of Netflix stories.

The collaboration will involve the use of popular beer brands of AB InBev, such as Corona and Budweiser, to collaborate with Netflix in their top shows, movies, and live events.

Imagine creative advertisements, thematic packaging, and interactive online moments that will make it even more pleasant to watch your favorite series. It’s not just about branding—it’s about creating shared moments for fans who love both a good brew and a great story.

• AB InBev and Netflix strike global deal blending beer with binge-watching
• Budweiser, Corona to feature in Netflix shows under AB InBev partnership
• AB InBev–Netflix alliance brings beer brands to streaming, sports, and events

The duo is kicking things off with big plans. In Mexico, AB InBev’s Cerveza Victoria will sponsor the highly anticipated Canelo vs. Crawford boxing match, bringing the energy of the ring to beer lovers. Looking ahead, they’ll also back the NFL Christmas Game Day in 2025 and the 2027 Women’s World Cup, turning these events into global watch parties with a beer in hand. The partnership will also adapt to local markets, like India, where Netflix’s Bollywood hits could pair with regional brews at festivals or fan events.

“This is about celebrating the moments that bring us together—whether it’s a great show or a refreshing beer,” said an AB InBev spokesperson. With over 500 beer brands and Netflix’s 280 million subscribers, the possibilities are endless. Netflix’s Chief Marketing Officer, Marian Lee, added, “We love finding new ways to connect with fans. Pairing our stories with AB InBev’s beers is a perfect way to make those moments even more special.”

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Imagine drinking a special edition of a beer that was created due to the influence of Stranger Things or attending a virtual party in a marathon of the Squid Game. With the development of streaming and socializing, more artistic collaborations may be established with this partnership. In the meantime, it is a reminder that good stories and good drinks go together.