Samay Raina and KR$NA Star in boAt's Fun New ANC Campaign

With comedian Samay Raina and rapper KR$NA, Indian audio brand boAt has unveiled a new energetic ad campaign dubbed “Turn Up the Volume”, which will be used to promote its Active Noise Cancellation (ANC) earwear.

The advertisement humorously examines the frenzy of air travel, demonstrating how the ANC technology offered by Boat can introduce sanity to the loud flights.

The ad captures the all-too-familiar struggles of being stuck on a plane with crying babies, loud conversations, or chatty neighbors.

Raina and KR$NA play frustrated passengers dealing with the racket until a fellow traveler, annoyed by the noise, realizes his regular earphones aren’t cutting it. Enter boAt’s ANC earwear, which blocks out distractions and lets users enjoy their music or podcasts in peace.

The ad’s lighthearted approach makes the case for ANC as a must-have for travelers.

• boAt Taps Samay Raina and KR$NA for Quirky New ANC Earwear Ad
• Samay Raina, KR$NA Bring Humor and Music to boAt’s Noise-Canceling Campaign
• boAt’s ‘Turn Up the Volume’ Ad Highlights ANC as Must-Have for Air Travelers

Samay Raina, who joined boAt as a brand ambassador in December 2024, brings his sharp wit to the campaign, while KR$NA, onboard since September 2025, adds a cool, musical vibe. Their banter and chemistry make the ad relatable and fun. Raina even poked fun on Instagram, joking, “Some average earphones took a hit making this ad!”—a playful dig at competitors.

The campaign describes ANC to be easy to understand: outside noises are picked up by microphones in the ear phones and neutralized by counter sound waves, making it the game changer to anyone stuck on a noisy flight, particularly in the crowded skies of India.

On boAt’s website, you can find ANC earwear priced from Rs 1,499 to Rs 3,200, with discounts making them even more affordable. This fits boAt’s mission to offer stylish, innovative audio gear that appeals to young, tech-loving crowds, with Raina and KR$NA helping to drive the message home.

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As more people take to the skies post-pandemic, boAt’s campaign hits the mark, reminding travelers that the real luxury isn’t just a better seat—it’s the gift of silence. With this fun and clever ad, boAt isn’t just selling earphones; it’s selling calm in the chaos.