Safari Teams Up with boAt for Smart Luggage with Real-Time Tracking

Safari Industries, a trusted name in luggage, has joined forces with boAt, India’s popular electronics brand, to launch an exciting new product: the Safari Trackr, a smart luggage line with built-in Bluetooth tracking.

Unveiled at Amazon’s Prime Day 2025 event in New Delhi, this collaboration promises to make travel easier and more secure. The smart luggage will hit the market during Amazon’s Prime Day sale, running from July 12 to 14, 2025.

The Safari Trackr lets travelers keep tabs on their bags in real time using a mobile app, thanks to boAt’s cutting-edge Tag technology.

No more worrying about lost luggage—this feature ensures you always know where your bags are.

Combining Safari’s sturdy, stylish designs with boAt’s tech know-how, the luggage is both practical and trendy, perfect for today’s on-the-go lifestyle.

• Safari Partners with boAt to Launch India’s First Smart Luggage with Real-Time Tracking
• Safari Trackr Smart Luggage Debuts with boAt’s Bluetooth Tech at Amazon Prime Day 2025
• Safari and boAt Unveil Trackable Smart Luggage to Transform Indian Travel Gear

“We are thrilled to collaborate with boAt to bring India’s first trackable smart luggage to market,” said Sudhir Jatia, Managing Director of Safari Industries. “The Safari Trackr is designed to enhance the travel experience by blending cutting-edge technology with our commitment to quality.” Sameer Mehta, co-founder of boAt, added, “With our tracking tech, travelers can stay connected to their bags, making every trip more relaxed.”

The launch is perfectly timed with Amazon’s Prime Day 2025, a 72-hour shopping extravaganza featuring huge discounts. Amazon’s AI assistant, Rufus, will help shoppers check out the Safari Trackr and other cool products. This smart luggage is set to be a hit with travelers who want high-tech, reliable gear for their adventures.

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This partnership is a big deal for travel gear in India, blending local expertise with the growing demand for smart, connected products. By combining style, durability, and technology, Safari and boAt are setting a new bar for what travel luggage can do, making trips more convenient and worry-free for everyone.