RummyCircle Kicks Off National Rummy Series Campaign with Sourav Ganguly

Key Highlights

• RummyCircle launches National Rummy Series campaign, featuring Sourav Ganguly as brand ambassador.
• Campaign promotes skill-based online rummy, emphasizing strategic gameplay and competitive spirit.

RummyCircle has announced the launch of its National Rummy Series, which is aimed at rummy players throughout the country. The series will be accompanied by a campaign starring cricketer Sourav Ganguly, with a five-episode grand finale set to premiere exclusively on JioHotstar. RummyCircle conceptualized and executed the series.

The campaign, led by sports legend Sourav Ganguly, begins with a national call for entries. The campaign revolves around four films that creatively highlight the skills of strategy, focus, and composure required to excel in the game.

Saroj Panigrahi, chief operating officer of Games24x7, stated at the launch, "At the heart of everything we do is our dedication to our players and their passion for the game." The National Rummy Series exemplifies our commitment to raising the bar by bringing together top talent from across the country to compete at the highest level. With initiatives like this, we're not just creating immersive experiences; we're also establishing a platform for the national celebration of skill, strategy, and passion."

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The campaign begins with a nationwide call to action, inviting skilled rummy players to participate in a month-long online tournament on RummyCircle to demonstrate their strategic skills. The qualifying rounds will include weekly eliminations, with the top 18 players chosen to compete in an electrifying offline reality show. This thrilling journey, hosted by Sourav Ganguly and documented in a five-episode series, will follow the 18 finalists as they compete for the coveted title of India's First National Rummy Champion. The campaign will be launched as a 360-degree marketing initiative across television, over-the-top (OTT), and digital channels to increase reach and engagement nationwide.