BKT Launches 'Elevate Your Drive' Campaign Featuring Ranveer Singh

BKT Tyres has launched a new brand campaign titled “Elevate Your Drive”, featuring Bollywood actor Ranveer Singh.

The television-led multimedia campaign supports the company’s push to strengthen its presence in India’s on-highway consumer tyre segment while highlighting confidence, ambition, and progress in everyday mobility.

The campaign seeks to connect with vehicle owners across the country by presenting tyres as essential to daily journeys and aspirations.

The central idea of the campaign reflects a common reality: people aim to move forward in life, yet uncertainty and hesitation can slow their progress.

The campaign positions confidence and determination as the factors that help individuals move ahead and reach their goals, reinforcing the message of the BKT advertising campaign.

• BKT launches ‘Elevate Your Drive’ campaign with Ranveer Singh
• Tyre brand targets India’s on-highway consumer segment
• Multimedia campaign highlights ambition and everyday mobility

In the campaign film, Ranveer Singh appears as himself, reflecting energy and ambition. Through a strong voiceover narrative, the film highlights stories of individuals from different walks of life, showing how ordinary beginnings can lead to meaningful achievements. The storytelling approach connects personal growth and perseverance with the brand’s message of forward movement and aligns with the company’s broader automotive marketing India strategy.

Mahesh Koppad, Chief Marketing Officer – India at BKT, said the campaign reflects the company’s focus on building stronger connections with Indian consumers and channel partners. He noted that mobility today represents more than transportation, as customers increasingly look for reliability, performance, and value from the brands they trust. The campaign will be rolled out through a wide multimedia campaign strategy to expand visibility and support growth in the consumer tyre market India.

The initiative also introduces a new BKT sonic identity. The audio signature is designed to create stronger brand recall across platforms and reinforce the campaign’s theme of elevation and progress. Combined with visual storytelling, the sonic element aims to strengthen recognition for BKT brand campaign initiatives.

Also Read: Lakme Launches 'I Earned It' Campaign Featuring Aneet Padda

The campaign was conceptualised by Infectious Advertising and produced in collaboration with Mangata Films and Prachar Communications. Brand strategy for India was developed with Expereal. Through this campaign, BKT aims to deepen engagement with consumers and expand its presence in the Indian tyre market while building on its established position in the off-highway tyre segment.