Ritu Sharda Joins Pravis Marketing Agency as a Partner and Chief Creative Officer

Pravis, a marketing agency, has named Ritu Sharda as its partner and chief creative officer. Sharda joins Pravis from Ogilvy and brings over two decades of industry experience.

Sharda's new role will be to oversee Pravis' creative strategy, which will focus on brand-building and performance marketing to address business challenges.

Ritu Sharda, partner and chief creative officer at Pravis, stated, "Creativity in the digital world is being forced into silos—brand storytelling on one side, performance marketing on the other. True brand success, however, requires a seamless integration of the two. That is what excites me about Pravis. It's designed to be technology-first, with no silos and a compensation model based on brand success.This is how I see the future, and I'm excited to build it with them."

Vishal Gupta, Pravis' co-founder, explained, "Brands have split agencies to manage different parts of the marketing funnel, resulting in lower ownership and agility. At Pravis, we take full responsibility for the entire funnel and tie our compensation model to brand growth. With Ritu Sharda on board, we now have one of the sharpest creative minds ensuring that creativity flows seamlessly throughout the funnel."

Sharda has 24 years of experience and has worked on a variety of brands, including Mirinda, 7 Up, McDonald's, Samsung, Nestlé, Coca-Cola, HP, Google, BMW, Ford, KFC, MasterCard, Thums Up, Sprite, Fanta, Pernod Ricard, Dalmia Cement, Mother Dairy, and Dabur.

Prashant Sinha, co-founder of Pravis, stated, "In a market of sameness, great creativity acts as a force multiplier, driving both brand differentiation and marketing spend efficiency. Ritu's track record of delivering award-winning, culture-defining work will ensure that creativity is a growth engine rather than an afterthought in a digital-first world."