Reliance Retail Unveils Puraveda, Marking Entry into Ayurvedic Beauty Market

Reliance Retail’s beauty platform, Tira, just launched Puraveda, a new Ayurvedic beauty brand that’s all about blending tradition with modern flair.

Kicking off with over 50 products for skincare, haircare, and body care, Puraveda brings a fresh take on wellness for people who want natural, thoughtful beauty solutions.

Puraveda’s first collection includes four lines: Dhara, Niyama, Sama, and Urja.

Each one mixes classic Ayurvedic ingredients with science-backed actives—like Sandalwood paired with D-Panthenol or Mogra with BHA. Dhara focuses on deep nourishment, Niyama is about mindful self-care, Sama promotes balance, and Urja adds a burst of energy to your routine.

These cruelty-free products are designed to make your daily rituals feel special and meaningful.

• Reliance Retail Launches Puraveda, Its Ayurvedic Beauty Brand Under Tira
• Tira Debuts Puraveda: Reliance’s Foray into Natural, Science-Backed Skincare
• Puraveda by Reliance Blends Ayurveda with Modern Beauty, Targets Booming Wellness Market

Bhakti Modi, Co-founder and CEO of Tira, emphasized the brand’s vision, stating, “Puraveda embodies the harmony of India’s timeless wellness heritage and modern innovation. We aim to make holistic beauty accessible, inspiring deeper connections with self-care.” With India’s wellness market growing fast—expected to rise at over 15% annually—Puraveda is stepping in at the perfect time.

You can find Puraveda at Tira stores or online at tirabeauty.com, putting it up against heavyweights like Patanjali and Emami. Reliance’s huge network and savvy marketing give Puraveda a strong shot at standing out in the Ayurvedic beauty world.

Also Read: PUMA and HYROX Spark a Fitness Movement in India

Since launching in 2023, Tira has become a favorite for beauty shoppers, reaching over 98% of India’s pincodes. By adding Puraveda, Reliance shows it’s in tune with what customers want: natural, effective products that feel personal. With its mix of heritage and innovation, Puraveda is ready to change the way we think about beauty and self-care.