redBus Unveils Marathi Campaign 'Majhi bus, Manjhe redBus'

redBus has launched a new Marathi-language advertising campaign titled “Majhi bus, manjhe redBus” to strengthen its presence across Maharashtra. The campaign focuses on everyday travel scenarios familiar to the state’s travellers and highlights redBus as a reliable platform for booking bus tickets.

The ad films feature characters such as Shinde Kaku and Aaba, using simple humour and regional expressions to show how travellers across Maharashtra use redBus to plan their journeys. The films reference routes from Wai to Wani and Mumbai to Malvan, underscoring the brand’s reach across both major and remote locations in the state.

The campaign is running across television, digital, and audio platforms. It is being aired on leading Marathi channels including Star Pravah, Zee Marathi, Sony Marathi and Lokmat 18 News, along with YouTube, Meta platforms, JioCinema, Hotstar and Spotify. In addition, auto-rickshaw branding is being used to increase visibility in daily travel environments.

• redBus Launches Marathi Campaign ‘Majhi bus, manjhe redBus’ to Boost Maharashtra Reach
• New redBus Ads Use Local Humour and Travel Stories to Connect with Marathi Commuters
• redBus Expands Regional Strategy with State-Specific Campaigns Across Maharashtra

According to the company, Maharashtra is one of the strongest bus-travel markets in the country, making regional communication important for building trust and preference. The campaign is part of redBus’ broader plan to create state-specific communication that reflects local language and culture.

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More films under the same theme are expected to roll out soon, introducing additional characters and travel situations to keep the narrative fresh and relevant for frequent bus users in the state.