Radico Khaitan Enters Luxury Vodka Market with The Spirit of Kashmyr

Radico Khaitan, a major player in India’s liquor industry, just dropped The Spirit of Kashmyr, a fancy new vodka that’s making waves.

Launched today, this high-end spirit brings a taste of Indian tradition to the luxury market, perfect for folks who enjoy a top-notch drink.

Made with rare Pampore saffron and crisp Himalayan spring water, The Spirit of Kashmyr is all about quality and authenticity.

It comes in two types: Indian Natural Vodka, priced at ₹2,500, and Indian Saffron Vodka at ₹3,000 for a 750ml bottle. It’s hitting stores first in Uttar Pradesh, with plans to spread to Goa, Maharashtra, and other big markets soon.

The launch comes at a perfect time. More Indians are splashing out on premium and craft spirits as wallets grow and tastes get pickier. The Spirit of Kashmyr is ready to stand out in this hot market, with its unique flavors and stylish packaging designed to grab attention, both in India and abroad.

• Radico Khaitan Launches ‘The Spirit of Kashmyr’ to Tap India’s Luxury Vodka Market
• Premium Vodka with Pampore Saffron and Himalayan Water Debuts at ₹2,500–₹3,000
• Radico’s ‘The Spirit of Kashmyr’ Blends Indian Heritage with Global Luxury Appeal

Abhishek Khaitan, the company’s Managing Director, couldn’t be prouder. “This launch reflects our commitment to building globally benchmarked brands rooted in Indian heritage. The Spirit of Kashmyr is a testament to our pursuit of excellence in the luxury spirits market.” he said. Radico Khaitan, already a household name with Magic Moments vodka, which owns 60% of India’s vodka market, is using its expertise to make this new brand shine.

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Radico Khaitan, which kicked off as Rampur Distillery in 1943, has a long history of shaking things up. With eight brands, including Magic Moments and 8PM Whisky, listed in Drinks International’s Millionaires’ Club 2025, they know how to make a mark. The Spirit of Kashmyr is their latest step to keep things fresh, mixing India’s cultural roots with a bold, luxurious edge.