MasterChow's "Simple se Sexy" Campaign Brings Chilli Oil to Every Kitchen

MasterChow, a beloved Indian brand known for its easy-to-cook Asian dishes, has launched a lively new campaign called “Khaana Banao Simple se Sexy” to spotlight its Chilli Oil range.

The goal is to show how this zesty condiment can transform ordinary meals into something bold and exciting, making it a pantry essential for every home.

The campaign hit the ground running with a splashy homepage takeover on the Blinkit app, catching the eye of online shoppers in big cities.It’s a clever way to nudge people to toss a bottle of MasterChow’s Chilli Oil into their carts while grabbing groceries.

Beyond the digital buzz, colorful billboards have sprung up across Delhi-NCR, lighting up busy streets and keeping the brand on everyone’s radar.

MasterChow is also heating things up on social media with a fun Instagram reel starring celebrity chef Ranveer Brar. With his trademark charm, Brar demos how the chilli oil can jazz up everything from a quick plate of Maggi to a roti wrap or even a fresh salad.

• MasterChow’s ‘Simple se Sexy’ Campaign Makes Chilli Oil a Kitchen Staple
• Ranveer Brar Joins MasterChow to Spice Up Meals with New Chilli Oil Range
• MasterChow’s Viral Chilli Oil Campaign Redefines Everyday Indian Cooking

 The reel’s gone viral, striking a chord with MasterChow’s young, food-loving followers.“Chilli oil is no longer a niche condiment; it’s a movement making everyday meals exciting,” said Vidur Kataria, MasterChow’s Co-founder.

Crafted with Sichuan peppercorns, red chillies, and garlic, MasterChow’s gluten-free chilli oil comes in two flavors: classic Sichuan Chilli Oil and the fiery 2X Spicy Sichuan Chilli Oil. Perfect for momos, pizza, noodles, and more, you can find it on Amazon, BigBasket, Zepto, or MasterChow’s website. The campaign, running through August 2025, will keep the excitement alive with snappy reels, online content, and cool brand collabs.

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Kataria says the brand’s all about building a community: “Our fans love sharing their food creations, and that’s what keeps them hooked.” With this campaign, MasterChow’s out to make chilli oil a go-to ingredient in Indian kitchens, mixing bold flavors with everyday ease.