Quick Content and Smart Strategies Drive Zepto's Marketing ahead

A brand is remembered when it tries to convey reality entertainingly. The best way to do it is by creating engaging advertisements. This can build brand awareness for the customers and build brand connectivity. One of the major e-commerce businesses at present which is evolving itself in terms of brand blitz is Zepto. Recently in an interview with afaqs! The Chief Brand and Culture Officer of Zepto,  Chandan Mendiratta highlighted the company’s operation with branding and marketing.

According to Chandan Mendiratta, the marketing campaign of Zepto involves fast messages. Just like their e-commerce platform, the company focuses on capturing their audience's attention with a fast-deliberate approach, which will have the entertainment factor entwined in them. This helps the brand in shaping the messages to different categories offered by the platform, which is established through creating different short segments. Chandan quoted, “We're very deliberate with the way we communicate — straight to the point and rooted in everyday needs” about their marketing campaign.

Another strategic move by Zepto is its collaboration with big brands as a brand alignment to create awareness about the brand's vast categories available. Chandan quoted, “Our goal is category awareness; the brand’s goal is brand awareness — we align on that.” This move by Zepto has made it one of the new options to tap into for brand alignment.

Through its quick content-oriented advertisements to innovative brand alignment strategies, Zepto has set new standards for the fast-paced marketing world.