PVR Inox Introduces 'SCREENIT' App Feature for Tailored Movie Experiences

Following a significant consumer response to re-released films, theater chain PVR INOX Ltd on Monday launched a tool that allows moviegoers to create or join personalized shows in their preferred cinemas.

The business has introduced a platform called SCREENIT, which is only available on the PVR INOX app and allows customers to curate their movie experience.

It allows spectators to revisit classics and fan favorites while also selecting from a diverse collection of over 500 titles and hosting community-driven screenings, according to PVR INOX.

"SCREENIT empowers audiences to curate their movie experience, choosing what, when, and where to watch, all while offering exciting rewards," Renaud Palliere, CEO of PVR INOX Ltd Luxury Collection and Innovation, said in a statement.

The business stated that consumers can utilize the SCREENIT platform to browse a large selection of movies, select their preferred cinema and time, and order tickets.

Users can also make their own shows by picking the movie, time, and venue with as few as two tickets, and invite friends or join shows produced by other moviegoers.

According to PVR INOX Chief Business Planning & Strategy Kamal Gianchandani, "The overwhelming success of re-releases has shown us that audiences still crave the unmatched experience of watching iconic films on the big screen."

He went on to say, "SCREENIT is our way of celebrating nostalgia while also providing a modern, flexible, and highly personalised way to enjoy films."