Prime Video Adds Sony LIV Subscription Plans in India

Prime Video has added Sony LIV to its add-on subscription offering in India, enabling users to access movies, television shows, original series and live sports through a single streaming platform. The collaboration will add to Prime Video's entertainment lineup and also provide its subscribers with a choice to explore Sony LIV content without needing to leave the Prime Video ecosystem.

Sony LIV offers a variety of viewing options, including mobile platforms, browsers, Fire TV, smart TVs, and more. Users can opt for a monthly and annual subscription of Rs 399 and Rs 1,499, respectively.

Prime Video Sony LIV Subscription Plans and Pricing

With the Sony LIV add-on subscription, users can control their subscription and billing via the Prime Video. The integration also allows for content discovery across subscriptions, a unified watchlist and downloads for offline viewing.

The new addition is part of Prime Video's larger add-on subscription goals, which unites over 30 streaming services under one roof. The Model is designed to make it easier for people to enjoy entertainment, browse content and control a number of subscriptions through one interface.

Sony LIV Content Library Includes Films, Originals and Television Shows

Sony LIV’s catalogue available through the partnership includes more than 450 films, 300 shows, live sports and on-demand programming across several languages.

Its entertainment offering features original productions such as the Scam franchise and Gullak, alongside films such as Sitaare Zameen Par. Kaun Banega Crorepati, Indian Idol, Taarak Mehta Ka Ooltah Chashmah, Pushpa Impossible are some of the popular television programmes on the platform.

It will also stream new episodes of its shows on a daily basis, helping fans to keep up with regular viewing of shows on its entertainment lineup. New and on-going shows include KBC Season 18, Family Full House With Rohit Sharma and Indian Idol Season 17.

Content is available in Hindi, English, Marathi, Bengali, Tamil, Telugu, Malayalam and Gujarati, expanding the reach of users who have diverse language preferences.

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Live Cricket, UEFA Champions League and Other Sports on Sony LIV

Live sports are a key component of the Sony LIV offering on Prime Video. They broadcast bilateral India cricket, the UEFA Champions League, French Open, the Commonwealth Games and the Ultimate Fighting Championship (UFC).

The Indian tour of New Zealand, which includes Test matches, ODIs and T20s, also will be available from October 22, 2026.

The additional sports offering further solidifies Prime Video as a platform for entertainment and sports. For viewers, the integration provides access to a wider range of programming through the same platform used to discover other subscribed services.

Prime Video and Sony LIV Executives on the Partnership

Gaurav Bhasin, Head of AVOD Business and Marketplace at Prime Video India, said the addition of Sony LIV advances the platform’s ambition to become a comprehensive entertainment destination. He highlighted the combination of multilingual programming, daily television content and live sports as a way to expand choice for viewers.

Rajesh Kaul, Chief Revenue Officer and Business Head for Sports and International at Sony Pictures Networks India (SPNI), said the partnership would provide audiences with another convenient way to discover Sony LIV’s entertainment and sports catalogue. He also highlighted the platform’s television properties, original productions and regional programming as important elements of its offering.

Both companies expect the association to extend the reach of Sony LIV content and make it accessible to more viewers through Prime Video’s subscription ecosystem.

What the Sony LIV Addition Means for India’s OTT Market

The partnership is indicative of the rise in the competitive over-the-top (OTT) streaming market in India. Add-on subscriptions provide audiences with a one-stop shop to discover and control a variety of services as they watch content across various devices and platforms, from cinema to television, regional programming and live sports.

Sony LIV brings a wider selection of Indian TV entertainment, original content and sports to Prime Video, Sony's streaming platform. For Sony LIV, the arrangement creates another distribution channel through which viewers can access its content.

With Sony LIV joining more than 30 services available through Prime Video’s add-on subscription offering, the move further expands the platform’s range of entertainment choices for Indian subscribers.