Policybazaar and Whilter.AI Join Forces to Boost Customer Engagement

Policybazaar - the market leader in online insurance is teaming up with Whilter.AI to transform customer interactions by hyper personalizing communication. As a result of this relationship, Policybazaar has deployed more than 30 million unique and personalized visual messages leading to an incredible 35-40 percent boost in click-through rates (CTR) and customer retention.

With the help of Whilter.AI platform, proprietary AI-driven interface, the collaboration will produce customized content tailored to the point in an insurance journey of every policyholder. Offering more than the generic communication Policybazaar takes care that their customers get genuine, timely relevant reminders and compelling visual forms specially when they come in the form of policy renewals. Shubham Choudhary, Business Head – Growth at Policybazaar, emphasized the impact: “Our collaboration with Whilter.AI has reimagined how we connect with policyholders, delivering exceptional experiences that drive meaningful outcomes.”

• Policybazaar Partners with Whilter.AI to Deliver 30M+ Personalized Visual Messages, Boosts CTR by 40%
• AI-Powered Customer Engagement: Policybazaar Teams Up with Whilter.AI for Hyper-Personalized Insurance Communication
• Policybazaar Leverages Whilter.AI to Transform Policyholder Experience with Contextual, Visual Messaging

This program corresponds to the philosophy of Policybazaar, which pays particular attention to meaningful contextual relations with customers. The AI-enabled solution can enable the platform to grow personalized dialogue, without decreasing the quality of communication, and become an industry benchmark in the insurance industry. The partnership will also reflect the Policybazaar policy of using the latest technology to increase customer satisfaction and loyalty.

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The platform developed by Whilter.AI has been essential in delivering these results, since it provides the means of creating messages that will appeal to unique requirements. The collaboration will go further to promote innovation, and ideas to sharpen engagement techniques will be considered. The partnership follows the recent efforts Policybazaar has made, such as the fifth edition of its Jeeto Apna Ghar campaign, which has rewarded the top advisors, the launch of Enroute, a digital offering providing marine transportation insurance. With the help of the ultimate AI implementations, Policybazaar has repeatedly transformed the insurance picture, making it more approachable and customer-oriented.