Ormax Media Launches 'Ormax Sports Track' to Boost OTT Sports Insights

Ormax Media, a top media analytics company, has rolled out Ormax Sports Track, a new tool to help OTT platforms and sports leagues understand how audiences engage with sports tournaments in India.

This user-friendly research tool tracks the excitement and marketing impact of sports like cricket, football, kabaddi, tennis, and wrestling on digital platforms.

With India’s sports audience reaching 678.2 million, as reported in The Ormax Sports Audience Report 2024, OTT platforms are pouring money into sports content.

Ormax Sports Track dives deep into audience behavior by measuring four key factors—buzz, reach, appeal, and potency—from the moment a tournament is announced until its final match.

This gives platforms and leagues a clear picture of what fans are loving and how to make their campaigns hit harder.

• Ormax Media Unveils ‘Ormax Sports Track’ to Power OTT Sports Audience Insights in India
• New Ormax Sports Track Tool Helps OTT Platforms Boost Sports Marketing & Fan Engagement
• Ormax Media Launches Analytics Solution to Track Buzz, Reach & Appeal of OTT Sports

Keerat Grewal, head of business development for streaming, TV, and brands at Ormax Media, shared the excitement: “Ormax Sports Track equips OTT platforms with a subscription-based solution to benchmark their sports campaigns against industry trends. By integrating rigorous audience tracking with strategic insights, it helps clients optimize marketing spend and stand out in the competitive sports landscape.”

The tool gathers its data through weekly online surveys with 600 regular OTT sports viewers, carefully chosen to match the audience profile from The Ormax Sports Audience Report 2024. It covers both big cities and smaller towns to give a fair view of what fans think across India. Subscribers get two reports each week—mid-week updates on Tuesdays and wrap-up reports on Fridays—so they can quickly act on the latest trends.

Also Read: Wipro's Chandrika Soap Launches Striking Outdoor Drive in Ayurveda-Focused Markets

Ormax Sports Track is set to shake up how OTT platforms and sports leagues connect with India’s massive sports fanbase. By offering clear, data-backed insights, it helps them boost engagement, fine-tune campaigns, and make the most of the growing love for sports streaming.