NIVEA Body Milk Launches Hydration-Led Campaign with Rohit Saraf

NIVEA has introduced a new campaign for its Body Milk range, highlighting long-lasting hydration and featuring actor Rohit Saraf as its face. The campaign promotes the product’s hyaluronic acid formulation, which the brand claims provides up to 72 hours moisturisation.

The film builds on the idea that “skin gets thirsty”, using a straightforward narrative to explain daily hydration needs. Instead of dramatic storytelling, the execution focuses on quick, relatable moments that show how the product fits into everyday routines.

The content is tailored for digital campaign formats, aiming to reach younger users who respond to short, visually engaging content.

To extend visibility beyond online channels, NIVEA has also introduced on-ground promotions, including branded cabs and festive-season activities designed to boost interaction.

A social media tongue-twister challenge has been introduced to drive user-generated content and expand reach among younger consumers.

• NIVEA launches a hydration-focused Body Milk campaign featuring Rohit Saraf
• New film highlights 72-hour moisturisation powered by hyaluronic acid
• Digital-first campaign reinforces that daily hydration is a universal skincare need

Shweta Dalal, Marketing Director, NIVEA India, said the campaign aligns with the brand’s focus on inclusive skincare and aims to reflect how men and women increasingly share similar product expectations. She added that choosing a male ambassador helps underline that hydration is a universal need, not tied to gender.

Rohit Saraf commented: “This idea instantly caught my attention — it’s such a fun, clever way to talk about hydration. I love how NIVEA took something so pop-culture driven and made it their own. It’s fresh, relatable and exactly what today’s audience connects with. Skincare is for everyone, after all.” 

Also Read: Bisleri launches #DrinkItUp 2.0 with Deepika Padukone

With this launch, NIVEA aims to strengthen its position in the body-care segment by reinforcing hydration as a daily essential. The brand is betting on a mix of product claims, relatable communication, and wider on-ground presence to drive adoption among younger consumers.