Mumbai Indians Partners with Plum as Skincare Ally for IPL 2026

Mumbai Indians have announced a partnership with skincare and haircare brand Plum for the IPL 2026 season. As part of the agreement, Plum will be the team’s official digital partner and skincare partner during the Indian Premier League tournament.

The association marks Plum’s first partnership with an IPL franchise. The brand aims to use the collaboration to reach cricket audiences and strengthen its presence among younger consumers who closely follow cricket marketing and the league. Through the partnership, Plum plans to connect with fans through digital content, campaigns and fan-focused initiatives during the season.

The collaboration will also highlight Plum’s Niacinamide skincare range. The brand intends to use the IPL’s digital reach to promote the product line through creator-led content, branded campaigns and interactive fan experiences linked to matches. The partnership reflects the growing role of sports marketing in helping consumer brands engage with large audiences.

• Mumbai Indians partners with Plum for IPL 2026 season
• Plum joins Mumbai Indians as official skincare and digital partner
• IPL collaboration boosts Plum’s reach in India’s skincare market

Plum founder and CEO Shankar Prasad said the partnership with Mumbai Indians reflects shared ideas around performance and chemistry. He noted that just as successful teams depend on the right combination of talent and teamwork, skincare formulations also rely on the right mix of ingredients.

Prasad added that the collaboration allows Plum to engage with cricket fans while presenting the brand in a new context. According to him, the association will focus on storytelling around cricket moments and fan culture during the IPL season.

Mumbai Indians representatives said the franchise is pleased to partner with a brand that values authenticity and community. A team spokesperson said Mumbai Indians represents more than cricket and focuses on building a strong connection with its fan base. The franchise believes the partnership with Plum fits well with that approach.

The IPL continues to attract brands from multiple sectors, including technology, finance, fashion and personal care. Companies use the tournament’s large television and digital audiences to increase brand visibility and expand digital engagement.

Also Read: IPL 2026 Set to Begin March 28 with Opener in Bengaluru

For Plum, the partnership is part of its broader marketing push as it expands in the Indian skincare market. By associating with one of the IPL’s most recognised teams, the brand aims to strengthen fan engagement and grow awareness during the 2026 season.