Most Gen Zs See Themselves as Content Creators, According to Youtube Report

83% of Gen Zs, online 14-24 year-olds who are recognized as fans, believe themselves as a “Creator”, according to Youtube India’s culture and trends report brought out in partnership with research company SmithGeiger.

The survey to the content ecosystem in India has standardized, users having smartphone and internet connectivity can become a content creator.

According to the report, which marks the 10th anniversary of Youtube, 91% of Gen Z fans have committed to some fan related activities in the last 12 months.

It also pointed out that 93% of Gen Z fans use Youtube to create content about themselves or the things they love about, as a fan of at least weekly. 62% of Gen Z explains that they belong to  a fanhood that no one they know personally is a part of. 

Speaking about the development of fanhood on Youtube, Ishan John Chatterjee, Director, India, said, “Fans constantly turn to Youtube to deepen their relationship with the subjects of their fandoms either to watch the fab-created content that surrounds the subjects they’re into or to create their own. Fans can discover with content they love, fostering discovery and deeper engagement”. 

Youtube also shared its plans to move with motivating creators and fans alike to express their creativity, build flourishing communities, and turn their passion into opportunities. 

“We're putting creativity in everyone's hands with intuitive tools like the YouTube Create app and inspiring mobile-first creation with YouTube Shorts. We're making it easier than ever for everyone to express themselves across formats. We believe that passionate fans should be able to directly support their favorite creators, and that's why we offer multiple ways for creators to earn through fan-funded features like Super Chats, Super Stickers, Channel Memberships, and merchandise," he added.

Chatterjee also said that Youtube will continue investing in new features like posts, vertical streamings, and multi-language audio to help creators connect with their audiences on a deeper level, no matter where they are in the word.   

The Report shows that 87% of Gen Z describe themselves as fans of someone or something. Further, 62 % of Gen Z state that they belong to a fan that no one they know personally is a part of. 

Youtube stated that passionate fan communities are flourishing on the platform around topics like the Indian railways, miniatures and chess.