Ministry of Information and Broadcasting Set to Launch Digital FM in 13 Cities

The Ministry of Information and Broadcasting is set to launch digital FM radio broadcasting in 13 major Indian cities, aiming to modernize the radio industry and optimize spectrum usage.

Recognizing the revenue challenges faced by private radio operators, MIB Secretary Sanjay Jaju has assured that the new decision will not impact their earnings. He highlighted that advertisement base rates for private FM radio have been increased by 40 percent, alongside ongoing efforts to create new growth opportunities for the industry.

Speaking at a major industry event in the national capital, Jaju revealed that the ministry’s Frequency Planning Committee has identified new channels for the first phase.

Jaju stated, “We have already identified channels in 13 metro and major cities. Our aim is to complete the process within the next few months and roll out digital radio broadcasting in these cities.” 

The transition to digital radio will require a process of adaptation, with support provided to existing operators. Addressing the revenue challenges faced by radio operators, Jaju acknowledged the pressures of the advertising market.

“We have increased the base rates for advertisements on private FM radio by 40 percent to ensure that your revenues are not compromised,” he added.

The announcement comes at a pivotal moment, as the MIB and the Telecom Regulatory Authority of India are holding public consultations on a digital radio broadcast policy for private broadcasters.

The Union Cabinet has recently approved FM radio spectrum auctions for 254 new towns and semi-urban areas, marking a major step in expanding the reach of private FM radio channels across India.

Further, he stated, “Digital radio is the way forward. It allows for multiple channels on the existing spectrum, enabling operators to optimize revenues while providing consumers with maximum value from radio listening.” 

The ministry is reviewing four global digital radio technologies, and Indian operators may have the option to use "simulcast" for both analogue and digital broadcasts. “This would help operators sustain revenues while also preparing for a smooth transition to digital,” Jaju noted.

A total of 20 companies have shown interest in participating in the FM radio auctions for the 254 towns and semi-urban areas approved by the Union Cabinet. “Next month, we’ll begin the auction process, and I encourage all 20 companies to make use of this great opportunity to expand into these unserved areas,” he added.