Minister Vaishnaw has Expressed Concerns about the Potential for Creating Addictive Content

Union Information and Broadcasting Minister Ashwini Vaishnaw highlighted the government's support for the content creators' economy, which has significant potential for job creation. However, he warned against producing addictive content. Vaishnaw introduced 25 Challenges spanning various fields, including animation, filmmaking, gaming, music, and visual arts, as part of the 'Create in India Challenge,' in anticipation of the World Audio Visual and Entertainment Summit (WAVES) taking place in November in Goa.

"We also have to ensure that we do not do anything that harms society. We have to guard ourselves against content that is addictive. In this regard, everybody -- government, industry, society -- has equal responsibility," Vaishnaw said.

He noted that the creators' economy holds immense potential and serves as an excellent platform to highlight India's rich cultural heritage, way of life, yoga, traditional medicine, and diverse cuisines.

"The government of India is leaving no stone unturned to encourage this economy and, therefore, we need to ensure the talent and skill development and availability of necessary infrastructure in this sector," he said.

The event was attended by Information and Broadcasting Secretary Sanjay Jaju, Additional Secretary Neerja Shekhar, FICCI Director General Jyoti Vij, and CII National Committee on Media & Entertainment Vice Chairman Biren Ghose, among others.