Meta is Making Significant Investments in the Gaming Boom in India

Facebook and Instagram parent company Meta is making a major push into India’s rapidly widening gaming market, Sandhya Devanathan, company’s vice president and head of India, has said, adding that the country is composed to become a global gaming powerhouse, with an estimated 700 million gamers by 2028.

Speaking at the Indian Gaming Convention 2024 in New Delhi on October 14, Devanathan Outlined Meta’s determined vision for the Indian Gaming industry saying that the company focuses on assisting the entire gaming ecosystem, including developers, creators, brands, and startups.

 “India is a key part of Meta’s global gaming strategy, and we’re committed to fostering innovation and growth within the developer community here. We want to empower the gaming ecosystem in India by offering platforms like Facebook Gaming and Instagram, where creators can not only engage with their communities but also monetise their content effectively," she said, as per Moneycontrol. 

 Devanathan discusses how Meta can support creators and developers

In discussing the company's dedication to empowering developers, creators, and the wider gaming ecosystem, Devanathan spotlighted the dominance of gaming on consumer behavior and noted that this expansion will generate significant economic opportunities.

"India could become an $8 trillion economy in the near future, with $1 trillion driven by digital initiatives, including gaming," she noted.

"The Indian gaming market is poised for explosive growth, and we want to be part of that journey by empowering developers and creators with the tools they need to succeed," she added.

Devanathan highlighted the potential for the gaming ecosystem to create around 300,000 jobs across brands, startups, and creators.

"Advertising is a crucial component for creators and developers to scale their businesses, especially in markets like India. Our platforms provide the tools needed to reach a global audience and grow sustainably through effective monetisation," she added.

She pointed out the high arrangement on Meta's platforms, noting that 200 billion Reels are played daily and 200 million people shop online in India. These statistics demonstrate how gaming is becoming more integrated with India's digital lifestyle and economy.