Farmley Targets Rs 1,000 Crore with Bold Retail and Export Strategy

Farmley, a popular healthy snacking brand, is aiming high with a goal to hit Rs 1,000 crore in revenue over the next three years.

The company’s co-founder, Akash Sharma, shared the exciting plan at the Indian Healthy Snacking Summit, revealing a major push into offline retail and international markets to make it happen.

Right now, 70% of Farmley’s sales come from online platforms, but the brand is working to balance things out, targeting a 55:45 split between online and offline sales.

“We are no longer just an online D2C brand,” Sharma said. Already, offline sales make up over 20% of revenue, with Farmley’s products, like its crowd-favorite date bites, available in over 175 cities across India. You can find their snacks in big stores like Spencer’s, Metro, and Reliance. Those date bites? They’ve been a massive hit, becoming the fastest product to reach Rs 50 crore in sales and Rs 10 crore in offline revenue.

• Farmley Eyes ₹1,000 Crore Revenue with Offline Retail and Global Expansion
• Healthy Snack Brand Farmley Expands into Stores, Targets 3-Year Growth Surge
• Farmley’s Date Bites Lead Retail Push as Brand Plans New Factory, Export Growth

To keep up with demand, Farmley plans to double its team and build a new, cutting-edge factory near its headquarters. The company is also focusing on smaller, budget-friendly packs—some as low as Rs 20—to attract more customers in local shops. Sharma noted that these smaller packs are perfect for quick, spur-of-the-moment buys in stores, while bigger packs (Rs 150–200) are more popular online.

Farmley’s also looking beyond India, targeting countries like the US, Canada, and Australia, where there’s a strong Indian community. Exports currently make up less than 2% of sales, but Sharma expects that to grow to 5–10% as the company builds direct trade links with five countries. By focusing on great taste and offering samples, Farmley is proving that healthy snacks can be just as delicious as they are nutritious.

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You might even spot Farmley’s snacks on flights with Air India or IndiGo, a sign of their growing popularity. With bold moves in retail and exports, Farmley is ready to take healthy snacking to the next level, both in India and around the world.