Mamaearth Names Sreeleela Hair Care Ambassador, Unveils New Film

Mamaearth has appointed actor Sreeleela as the brand ambassador for its hair care portfolio, strengthening its focus on young, digital-first consumers.

The association has been announced alongside the launch of a new campaign film for the brand’s Rosemary Anti-Hair Fall Shampoo, timed ahead of the Valentine’s Day period.

The digital film is set in a packed cricket stadium and features Sreeleela alongside actor and dancer Shantanu Maheshwari.

The storyline centres on a playful “Kiss Cam” moment that takes an unexpected turn when a few strands of hair fall loose during a close-up shot on the stadium screen.

The incident draws attention to a common, everyday concern—hair fall—before transitioning to the product’s rosemary-based formulation as a practical solution.

• Mamaearth names Sreeleela as hair care brand ambassador
• Mamaearth unveils new film for Rosemary Anti-Hair Fall Shampoo
• New Mamaearth campaign targets young consumers with relatable hair fall story

Instead of relying on dramatic transformations, the film uses a relatable situation to make its point. The narrative closes with Sreeleela re-entering the frame with healthier-looking, fuller hair, reinforcing the shampoo’s core benefit without overstated claims. The approach aligns with Mamaearth’s broader communication style, which focuses on ingredient-led storytelling and routine hair care problems faced by consumers.

Speaking on the association, Sreeleela said she connected with the campaign’s straightforward tone and everyday setting. She added that Mamaearth’s emphasis on natural ingredients combined with functional performance made the partnership relevant to her personal hair care choices.

Snigdha Anand, Senior Vice President and Brand Head – Marketing at Mamaearth, said the decision to bring Sreeleela on board reflects the brand’s intent to stay culturally connected and aspirational while remaining grounded in real consumer insights. According to Anand, the actor’s strong connect with younger audiences across regions makes her a natural fit for the hair care category.

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The campaign will be promoted across digital, social media, and online video platforms, forming a key part of Mamaearth’s hair care marketing strategy for the year.