Malabar Gold & Diamonds Rolls Out 15th Brides of India Campaign

Malabar Gold & Diamonds has launched the 15th edition of its “Brides of India” campaign, highlighting bridal jewellery traditions from across the country.

The campaign features 22 brides and 10 well-known personalities, including Alia Bhatt, Kareena Kapoor Khan, NTR, Karthi, Anil Kapoor, Srinidhi Shetty, Rukmini Maitra, Sabyasachi Mishra, Prarthana Behere and Manasi Parekh.

Directed by filmmaker Abhishek Varman with music by Shubhajit Mukherjee, the brand film brings together wedding rituals, regional styles and design craft. The collection showcased includes pieces inspired by Rajasthani polki work, Tamil Nadu’s temple motifs, Kerala’s kasavu-influenced designs and Bengal’s traditional patterns.

The campaign highlights jewellery across the brand’s Divine Collection, Precia Collection and its diamond range, covering gold, diamonds, gemstones and contemporary bridal styles. 

• Malabar Gold launches 15th Brides of India jewellery campaign
• Malabar features 22 brides, 10 stars in new bridal campaign
• Malabar’s 15th edition showcases diverse Indian bridal traditions

The company aims to position itself as a complete bridal jewellery destination with designs suited to varied cultural preferences.

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Chairman M. P. Ahammed said the 15th edition marks an important milestone for the brand’s bridal offerings and reflects its commitment to quality and transparent pricing. The campaign will run across digital, print and in-store platforms, reinforcing the brand’s presence nationwide