KFC Launches "Feastiva" Value Campaign with Johny Lever

KFC India has rolled out a new campaign featuring actor-comedian Johny Lever to promote its “Feastival” menu, a value-focused offering priced at Rs 299. The campaign centres on a humorous film in which Lever showcases exaggerated acting styles while highlighting the variety of items included in the Feastival meal.

The menu brings together customer favourites such as the Chizza, Double Down Burger, Gold Zinger and the nine-piece chicken bucket. Lever’s performance contrasts dramatic flair with the straightforward appeal of a single, affordable meal that offers multiple choices. The film uses simple humour and familiar character tropes to draw attention to the menu’s mix-and-match nature.

KFC is promoting the Feastival campaign across its restaurants, digital platforms, the brand’s mobile app and major food-delivery services. The company aims to use Lever’s mass appeal to reinforce the message that the menu is designed for groups, families and customers looking for a fuller meal at a budget-friendly price.

• KFC India launches its Rs 299 “Feastival” value menu with Johny Lever’s comic flair
• New campaign highlights variety-packed meals as QSRs push value offerings
• Lever’s humour drives visibility for KFC’s multi-item Feastival menu across platforms

The campaign arrives at a time when quick-service restaurants are sharpening their value messaging to attract customers who want variety without stretching their spending. By pairing a widely recognised entertainer with a straightforward price point, KFC is positioning the Feastival as an easy, no-confusion choice.

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According to the brand, the goal is to make the Feastival a recurring meal option, especially during gatherings or casual dining occasions. The combination of a clear price, a multi-item menu and Johny Lever’s comic presence is intended to boost both dine-in and delivery orders nationwide