Kisna's New Campaign with Shahid-Mira Highlights Everyday Gifting

KISNA Diamond and Gold Jewellery has launched a new campaign titled Khushi Ke Har Pal Ke Liye, featuring Shahid Kapoor and Mira Rajput Kapoor. The film positions diamonds as meaningful expressions for daily moments rather than just major celebrations. The narrative focuses on small interactions and gestures, reinforcing jewellery as part of everyday emotional exchange.

The film showcases everyday settings — a conversation at home, a spontaneous gift, a shared moment — reflecting how relationships grow through consistent thoughtfulness. The brand message reinforces the shift from jewellery being reserved for weddings or festivals to being a natural part of life’s routine experiences.

Shahid and Mira’s real-life dynamic is used to convey authenticity and relatability, aligning the brand with modern couples who balance tradition with contemporary lifestyle choices.

• KISNA Launches Campaign With Shahid and Mira to Promote Everyday Gifting
• Shahid–Mira Feature in KISNA’s New Jewellery Campaign on Daily Moments
• KISNA Repositions Jewellery as Meaningful Everyday Expression in New Film​

Ghanshyam Dholakia, Founder and Managing Director of Hari Krishna Group, says the campaign continues the brand’s focus on trust, craftsmanship, and emotional value. The choice of Shahid and Mira signals the brand’s intent to connect with younger audiences who prioritise personal meaning and everyday relevance in their purchases.

The launch has generated positive initial reactions, particularly for its straightforward storytelling, relatable tone, and consistent positioning. The campaign aligns with a broader jewellery market trend where brands highlight everyday wearability over occasional use. The messaging underscores the idea that a diamond pendant, bracelet, or pair of earrings can mark appreciation, care, or shared memories without waiting for a milestone.

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With this campaign, KISNA aims to reinforce its presence in the accessible luxury category while appealing to a growing segment that seeks gifting options aligned with real, day-to-day moments.