Johnson's Baby Launches Sustainable Range and It's Pure Love Ad

Johnson’s Baby has introduced an upgraded product range with improved formulations and sustainable packaging, alongside its new campaign, ‘It’s Pure Love’, featuring Anil Kapoor and Sonam Kapoor. The initiative aims to meet the growing demand among parents for safe baby care and eco-friendly choices.

The upgraded products build on Johnson’s 130-year legacy in baby skincare. The new range includes clinically tested, gentle formulas with ingredients like aloe vera, vitamin B5, milk protein, and turmeric. The moisturising line provides up to 72 hours of hydration, while the new soap variant offers triple protection against germs, dryness, and irritation.

In line with its sustainability goals, the brand’s new packaging is made from 50% post-consumer recycled plastic. The move supports Johnson’s Baby’s mission to “protect what’s precious” — both babies and the planet.

• Johnson’s Baby Launches Sustainable ‘It’s Pure Love’ Campaign with Anil and Sonam Kapoor
• Johnson’s Baby Unveils Eco-Friendly Skincare Range and Upgraded Gentle Formulas
• Kenvue’s Johnson’s Baby Champions Safe, Sustainable Care with New Product Line

​The ‘It’s Pure Love’ campaign, created by FCB Group India and produced by Flirting Vision, highlights real moments between mothers and their babies. Starring Anil Kapoor and Sonam Kapoor, the film will be promoted across TV, digital, and social media platforms.

Speaking about the launch, Manoj Gadgil, Business Unit Head – Essential Health & Skin Health and VP Marketing at Kenvue, said the campaign “captures moments of joy and care” and reflects the brand’s commitment to stand by mothers as they protect what’s most precious. 

Anil Kapoor said being part of the campaign was special “not just as an actor, but as a father”, while Sonam Kapoor emphasised that “every decision I make for my baby comes from a place of love and protection”.

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With this launch, Johnson’s Baby strengthens its position as a trusted brand that balances gentle care with environmental responsibility.